WORK EXPERIENCE
Independent Product Design Consultant / In progress: Stanford University, Course in AI for UX/UI Design.
DEC 2025 - PRESENT
HAMILTON, MA
Invested in AI study upskilling to be able to bring a more informed perspective to conversations with technical team-mates,
and to design workflows that get the most out of what the technology can actually do.
Pegasystems / Lead Experience Designer
DEC 2019 - DEC 2025
WALTHAM, MA
Key clients included: United Healthcare, Ford Motor Co., Pega Lighthouse APP, Modivcare,
The IRS, GE Healthcare, Apria Health, Midland Credit Management.
Contributor to Blueprint Bootcamp 25’
Chairman‘s Award Nominee.
Independent UX/UI Consultant / Research, Strategy & Design.
AUG 2017 - DEC 2019
BOSTON, MA
Engagements included:
Contrast Design Agency (Jupiter Prestige Group): Client lead for STAPLES Account.
workhuman.com: HR Industry leader in recognition & rewards. UX Design lead.
mass.gov: Executive Office of Technology for the State of MA. UX Design lead.
kissmetrics.com: Product marketing strategy, Brand management.
Salt Point Fine Foods / Entrepreneur and Owner
APR 2014 - AUG 2017
SAN FRANCISCO, CA
Produced authentic Bavarian pretzels for the Craft Brewing and wine industries.
Conducted user research interviews to refine menu and marketing programs.
Key accounts included: Sierra Nevada, Triple Voo Doo, 21st Amendment and Drake's Brewing.
Increased sales from $30K in Y1 to $280K in Y3.
Westfield / Vice President of Marketing, Executive Creative Director - Team of 30+
MAY 2012 - APR 2014
LOS ANGELES, ca
Transformed in-house studio into an award-winning agency model.
Increased mid week traffic by 17% with the launch of the Westfield APP 2.0
Realised over $500K in savings by launching the Westfield Style Fashion Blog.
Maintained full P&L responsibility for the division ($4.5M)
Lands’ End / Group Creative Director - Team of 12
JUN 2011 - MAY 2012
MADISON, WI
Provided agency structure and trend discipline to a previously fragmented team.
Partnered with Product Development division on fashion trend research.
Contributed to the refresh of the corporate identity and designed new logos for use across all marketing channels and garments.
Scotts Miracle Gro / Creative Director - Team of 27
JAN 2010 - JUN 2011
Columbus, OH
Miracle-Gro logo/packaging redesign contributed to a 5% Increase in consumer sales globally, leading to consolidated sales of $3.14B.
Drove a significant shift in business strategy focusing on consumer facing businesses in lawn and garden, including EZ Seed and Growables Pods launches.
Authored market entry research for business development/expansion into China, and Brazil.
Scrum Master for SAP/PLM infrastructure initiative, integrating product design with R&D.
brandsavvy.buzz / Sr. Strategy Consultant
JUL 2007 - DEC 2010
SAN FRANCISCO, CA
Independent Brand strategy consultancy focused on teaching small businesses to think bigger.
Focused on brand positioning, social media marketing and online expansion.
WOSU Public Media / Director of Marketing
JAN 2005 - JUL 2007
COLUMBUS, OH
Led the brand audit and championed a total face-lift of the brand identity including television auction and membership divisions, while in Graduate School.
(NPR) National Public Radio affiliate station on the campus of The Ohio State University.
Organized Living / Creative Director - Team of 4
AUG 2004 - JAN 2006
COLUMBUS, OH
Invited to join an exciting start-up project led by a former Limited Brands team, involving a previously privately held company with the goal of taking it public.
Target Corporation / Asst. Creative Director - Team of 9
SEPT 2002 - AUG 2004
MINNEAPOLIS, MN
Saved the company $2.3M annually in labor, materials, production and vendor training costs by revolutionizing packaging guidelines based on Home division brand strategy I introduced.
Curbed expenses by 27% by streamlining processes btw Home, Domestics and Stationery divisions.
Launched individual designer product lines including: Michael Graves, Issac Mizrahi, Shabby Chic, Swell, Club Wedd, Target Baby, “See Spot Save” Dollar Store, Thomasville, Todd Oldham as well as seasonal initiatives.
EDUCATION
M.B.A The Ohio State University - Fisher School of Business
Columbus, OH
Council of Graduate Students
Voting Member of Student Senate
OSU Women’s Crew Club ROWING Team
B.F.A. Parsons School of Design and The New School for Social Research
New York, NY
Major: COMMUNICATION Design
Minor: Behavioral Science
CERTIFICATIONS
Pega Technology CBA v25.1 (In progress)
AI For UX Designers - (Stanford University)
Mastering Design Thinking - (M.I.T. Massachusetts Institute of Technology)
Foundations in Design Thinking - (IDEO U)
Web Development - (A.G.I. American Graphic Institute)
User Experience Design - (A.G.I. American Graphic Institute)
SKILLS
Executive Leadership: P&L Responsibility, Managing teams 4-30+, Building and mentoring design teams, Change management, Presentation & Thought leadership.
AI Prototyping: (Lo-Fi → Hi-fi) From hand-drawn wireframes to Functional digital assets.
Primary tools: Figma/Figma Make, Loveable, Claude, Claude Code, Otter/Taqtic, Wispr Flow, Copilot, Adobe Creative Suite, Google NotebookLM.
Design: Design Systems, Layout, Brandmarks, Logos, Packaging, Strategy & Vision presentations, Infographics,
Research: Data analysis, A/B Testing, Personas, Storytelling, Card sorting, Task analysis, Cognitive walkthroughs, Surveys, Customer/User journey-mapping. Diary studies.
Collaboration: Organizing and facilitating workshops, Design Sprints, Constructive design critique, Detail conscious, Flexible, Communicative.
Languages & Travel: English, German, Spanish. Residence in England, Germany, The British West Indies. Extensive professional travel globally and throughout the US.
VOLUNTEER EXPERIENCE
Major League Hacking / (Formerly TechTogether) Keynote Speaker, Workshop Instructor, Mentor Team Leader, Social Media Designer.
Boston's largest student-run Hackathon. committed to correcting the gender equality imbalance in the tech industry.
2018 - 2022
IdeaTrek.io / Mentor
UX & UI guidance for emerging start-ups in Boston.
2018 - 2020
AAUW / Facilitator & Speaker
Leading assertiveness training workshops in Boston to address the gender pay gap by teaching women salary negotiation skills.
2018 - 2022
USRowing / Athlete & Official
Regatta Chief, Race Ops Team Member: Head of the Charles.
2009 - 2024
ACHIEVEMENTS
Naya Mobile APP Designer / “Addressing homelessness, One giving moment at a time”
2024
Hackathon Winner / Ovia Women’s Health Challenge
2018
Keynote Speaker / ADMA FOMMA - Sydney Australia
“Pinterest Unplugged”
2015