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      <image:caption>Stacy London, The face of Westfield Style.</image:caption>
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      <image:caption>Our aspirational goals were targeting retailers like Barney’s, Neiman Marcus, Mui Miu and Gucci.</image:caption>
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      <image:caption>Existing magazine features focused on mainstream fast fashion, and shopping transactions - vs. long-term brand building.</image:caption>
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      <image:caption>We did a deep dive on high fashion publications and the aesthetic qualities that set them apart, especially photo art direction.</image:caption>
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      <image:caption>Anna Wintour: The authority on fashion.</image:caption>
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      <image:caption>Scotts Miracle Gro provided supplies in exchange for the participant’s time and insight.</image:caption>
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      <image:caption>“Rooftop Farms” started by Chris and Lisa Goode in Greenpoint Brooklyn. The 6,000-square-foot roof has a diversity of crops. (New York Magazine) 1. Cabbage and Kale 2. Peas and Lettuces 3. Peppers 4. Mixed Greens 5. Composting Soil</image:caption>
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      <image:caption>First round launch: Seed choices included vegetables and herbs followed by a second round launch of a variety of flower choices native to their markets.</image:caption>
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      <image:caption>Directions on the back of the label indicate correct spacing and days to maturity.</image:caption>
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